SEO is a growing marketing area that has
captured the market enormously. The online boulevard has opened up the gates
for these marketing practices to let business owners take advantage of wide
market horizons and attract audience. It is such a dynamic field that
professionals need to be active enough in analyzing what is working and what is
not. Recently, the study conducted by SearchMetrics came out with SEO ranking
factors for 2014. It includes bounce rates, fresh links, time of site, etc.
Let’s look at few of these factors that
could do wonder to your website and let your marketing message go viral and
offer the needed support to your online business.
Content
Content is King. It cannot be denied that
there is a measurable correlation between the quality of content and ranking. It
is the area that is continuously in demand, as it offers the needed support to
marketing strategies. Moreover, Google’s new updates also brought it to light.
Besides it, there are certain proof and relevant terms that support the
importance of content in marketing. The length of content continues to increase
with good internal linking structure.
Onpage technical SEO
It is also an important part of overall SEO
Chesire concept. It is represented by balanced pressure in Title,
Description, body, H1, H2, etc. At the same time, the keyword stuffing is still
to be avoided. But, the trend towards developing keywords to generate holistic
content continues.
Loading time of site
The time the site takes to load is one of
the crucial factors to be taken into consideration, as it may frustrate
visitors and force them to move to another site. Hence, it is an important
performance factor. The architecture structure of the site helps in effective
SEO.
Backlinks
Neither the quality nor the quantity of
back links should be ignored. It works differently on ranking of the website on
search pages.
Social Signals
Social media is a new platform offering the
needed strength to marketing strategies. Hence, social signals should be
clickable and used at the right place on the web page.
User Signals
User signals include time-on-site and
click-through. Both these areas should be looked into for better ranking of the
site. The bounce rate is lower for top-ranking URLs.
Hence, if you want your website to perform,
make sure that all the web elements are well integrated using the advanced
technologies and processes.
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