Google has
turned out to be the biggest tool in the world of search these days. It has
empowered people with a huge database that help them seek awareness in any
field. Do you have doubts? Are you looking for an answer to your query? Google
has brought in a big relief. Taking advantage of the same, millions of
businesses have taken it as an advantage to reach to their audience. They could
now use advanced tactics to let their marketing message go viral. Hence, the
role of SEO in field of marketing is growing immensely.
Google new
updates turn up from time to time, forcing business owners and marketers to
look into their strategies and offer the needed services to their users. One
such recent update that badly affected the search market is Google Penguin.
This algorithm update was announced in April, 2012 to catch the websites that
were spamming Google’s search results. It led to crash in ranking of several
websites and devaluation of back links from low quality source.
Businesses that
were building links through automated network and were creating links through
unfair practices were penalized by Google Penguin. These sites used different
practices, intentionally to boost search ranking. The study showed that it
affected 3.1% of Google queries and targeted websites using black-hat
techniques. Those who followed keyword stuffing, duplicate content, link
schemes, etc to gain ranking. It was learning for marketers or professionals to
avoid usage of black-hat techniques.
Working in the
direction to help penalized sites, professionals focus at following tips that
helped them overcome Google Penguin results.
- Detoxifying link profile: Links from different link schemes hurt the ranking. Here, you need to identify such links and remove them, as they simply drag the websites results down. You can add your link profile into disavow file and upload into Google’s webmaster account.
- Adhering to Google Webmaster Rules: link building through unnatural ways is not advisable. You should indeed, stay stick to Google’s webmaster rules to fetch better results.
- Using Quality Content: Fresh, unique and informative content is what that could bring you on top. Make sure that your piece of writing is written from user point of view and is able to attract visitors.
- Putting Best SEO Cheshire practices: Don’t do keyword stuffing. Avoid duplicate content. Use fast loading elements on websites. These practices generally have good impact on ranking.
- Leveraging Social Media: Social Media is one of the growing channels that have indirect affect on ranking. It could be used to encourage users to start on interactions and bring leads.
No comments:
Post a Comment