In various countries, people follow different methods of
self-advertisement. Companies like to implant a special impression
on new customers by telling them their success story. Typically
people are attracted by the products or services being offered by a
company but for a more permanent impression, companies also need to
show some of the testimonials to their customers. They do so to
ensure that their new customer is impressed with the work done in the
recent past and how people reacted to the same. I have also seen in
this cut-throat competition scenario that some companies also provide
customer testimonials featuring the customer themselves.
In
such testimonials, the consumer reflects on the services provided by
the company and how he/she has benefitted from them. These
testimonials are also called Video Testimonials. Based on such
advertisements, the working procedures of the company concerned is
firmed up and the business begins to expand. As far as the
credibility and reliability of these testimonials is concerned, you
must have faith as these are the real expressions of customers. After
getting fruitful results from the services of a company, a customer
is more than willing to show his/her interests and experiences with
other potential customers.
In
the last few years, the scope and fashion of customer
testimonials has rapidly increased. If you wish to visit any
digital marketing companies, they will show you their portfolio. The
results of the services they can offer you will attract you after you
have purchased them but to really impress you beforehand the
companies will show you some of their Customer Testimonials. These
testimonials may be in text form, image form, video form and audio
form but the central idea of all testimonial formats is to promote
the real business effects of the company.
In
every city of England, there is a tradition of keeping a tag of
customers even after the delivery of services. This tradition keeps
alive the relationship with the customer and promotes customer care
too. Quite often, I have realised in England that every company,
irrespective of what type of business it is in, ensures that each
customer is treated in the same manner whether the services have been
delivered or not. As far as reliability of the video and other
testimonials are concerned, you should have faith in them as these
are the real expressions of customers who were like you before they
decided to go ahead with the purchase.