Wednesday 10 December 2014

Why Social Media Marketing Represents the New Face of PR?



Everybody of us are aware of new Google algorithm that has turned out to be aggressive in recent times, as it has brought in radical changes to target spamming and duplicity of content. These updates hit webmasters hard. Staying committed on its vision to improve upon online users’ experience and driving higher level of customers’ engagement, Google is regularly making changes in its updates and forcing marketers to come up with robust strategies.  As a result, content marketing has turned out to be the single most effective means of promoting, sharing information and contributing to brand recognition. 

Content marketing is a diverse field, which continuously blur the line between social media and PR. Social media is indeed, turning out to be a viable means or medium for sharing material, leading to customers’ interaction and thus, driving traffic to a website. Keeping it in mind, let’s discuss the benefits of social media to content marketers.
  1. Complying with Google’s algorithm.
Complying with Google’s current algorithm helps you pre-empt future changes and customize your strategy. Though not easy, but it helps Google to crack-down on paid content and article syndication, i.e., rehashing the same content across PR distribution networks. It would directly improve upon the online brand. Keeping it in mind, social media offers an advantage to help you share and promote the content in a natural way. The integrated approach of social media could be used to let the message go viral and generate real-time interactions.
  1. Real-time networking with prospects
Sharing content on PR or earned media site allows you share your contact details. Sharing of comprehensive information does not let you build real-time business or host social conversations. On other hand, social media lets you enjoy these advantages as it allows your contacts, clients and prospects to share your content and send you a direct message. This facility of customer’ interaction has given this channel a new height in the field of online marketing.
  1. Online Brand Reputation
The world of e-commerce is growing at fast pace that makes online reputation important for businesses. In order to give you’re an extra edge to your business, it is must to spread quality message and avoid inconsistencies. The use of integrated approach of Social Media Marketing  Manchester has made the things much easier for consumers, providing them real-time forums. They can now share their reviews and discuss about the quality of brand. Hence, marketers should create consistent message, strengthening the market platform.

The Increasing Importance of Onpage SEO



Google has dominated the search market to great extent. Today, it is much easier for people to search for the needed information. A huge database is easily accessible or is juts at the tips of your fingers now. To avoid spamming and stop the unfair practices of marketers or black-hat techniques, Google has turned up with new updates that change its search algorithm and help information rich websites to gain high ranking. These updates have stirred the SEO world, forcing marketers to focus on strategic plan and stay stick to robust foundation, keeping an eye over audience’ needs.
On page SEO is a huge factor that adds to the website ranking. In order to make the best out of it, one should follow general rules and check out what is working and what is not. Focusing at these tactics right from initial stages of website development will help you go a long way to reach organic qualified search engine traffic. On page SEO takes into consideration domain name, hosting, website, framework and all other related aspects. Besides it, good uptime track record, short domain name and self-hosted WordPress websites are also recommended.
Once your website is established, you need to be look into optimization of meta tags, titles, images, robot.txt, sitemap.txt, headings, etc. Here, the optimization should be done for niche and not for keywords. Then, there are chances of passing across, ‘over-optimization’ penalty. In order to avoid it, you need to create your website naturally and not stuff it with desired keywords. Indeed, the keywords should appear naturally and subtly in the site’s content.
Factors to be considered for On-site SEO
What is the need of website optimization? It means adding relevance and authority in the niche. The keyword should not be stuffed; instead, it should appear to make sense in the content. It should be well placed in the website you can also go for zool a well known Digital marketing company, adding to its relevancy. The importance of on-page SEO cannot be denied, but it would only taken you so far, as it can to your competitors
Here, comes into role the importance of off-page SEO that offer strength to your website via content marketing, social media, link building, gaining reviews, etc. users’ needs and interest should be looked into and the interactions and discussions should be started accordingly. Both these tactics, when followed in a strategic manner would give a competitive edge to your website and improve upon the ranking as well as traffic, improving upon the sales figures in turn.

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?

SEO is a growing marketing area that has captured the market enormously. The online boulevard has opened up the gates for these marketing practices to let business owners take advantage of wide market horizons and attract audience. It is such a dynamic field that professionals need to be active enough in analyzing what is working and what is not. Recently, the study conducted by SearchMetrics came out with SEO ranking factors for 2014. It includes bounce rates, fresh links, time of site, etc.
Let’s look at few of these factors that could do wonder to your website and let your marketing message go viral and offer the needed support to your online business.
Content
Content is King. It cannot be denied that there is a measurable correlation between the quality of content and ranking. It is the area that is continuously in demand, as it offers the needed support to marketing strategies. Moreover, Google’s new updates also brought it to light. Besides it, there are certain proof and relevant terms that support the importance of content in marketing. The length of content continues to increase with good internal linking structure.
Onpage technical SEO
It is also an important part of overall SEO Chesire concept. It is represented by balanced pressure in Title, Description, body, H1, H2, etc. At the same time, the keyword stuffing is still to be avoided. But, the trend towards developing keywords to generate holistic content continues.
Loading time of site
The time the site takes to load is one of the crucial factors to be taken into consideration, as it may frustrate visitors and force them to move to another site. Hence, it is an important performance factor. The architecture structure of the site helps in effective SEO.
Backlinks
Neither the quality nor the quantity of back links should be ignored. It works differently on ranking of the website on search pages.
Social Signals
Social media is a new platform offering the needed strength to marketing strategies. Hence, social signals should be clickable and used at the right place on the web page.
User Signals
User signals include time-on-site and click-through. Both these areas should be looked into for better ranking of the site. The bounce rate is lower for top-ranking URLs.
Hence, if you want your website to perform, make sure that all the web elements are well integrated using the advanced technologies and processes.

Overcome Google Penguin results by SEO Best Practices



Google has turned out to be the biggest tool in the world of search these days. It has empowered people with a huge database that help them seek awareness in any field. Do you have doubts? Are you looking for an answer to your query? Google has brought in a big relief. Taking advantage of the same, millions of businesses have taken it as an advantage to reach to their audience. They could now use advanced tactics to let their marketing message go viral. Hence, the role of SEO in field of marketing is growing immensely.
Google new updates turn up from time to time, forcing business owners and marketers to look into their strategies and offer the needed services to their users. One such recent update that badly affected the search market is Google Penguin. This algorithm update was announced in April, 2012 to catch the websites that were spamming Google’s search results. It led to crash in ranking of several websites and devaluation of back links from low quality source. 

Businesses that were building links through automated network and were creating links through unfair practices were penalized by Google Penguin. These sites used different practices, intentionally to boost search ranking. The study showed that it affected 3.1% of Google queries and targeted websites using black-hat techniques. Those who followed keyword stuffing, duplicate content, link schemes, etc to gain ranking. It was learning for marketers or professionals to avoid usage of black-hat techniques.
Working in the direction to help penalized sites, professionals focus at following tips that helped them overcome Google Penguin results.
  • Detoxifying link profile: Links from different link schemes hurt the ranking. Here, you need to identify such links and remove them, as they simply drag the websites results down. You can add your link profile into disavow file and upload into Google’s webmaster account.
  • Adhering to Google Webmaster Rules: link building through unnatural ways is not advisable. You should indeed, stay stick to Google’s webmaster rules to fetch better results.
  • Using Quality Content: Fresh, unique and informative content is what that could bring you on top. Make sure that your piece of writing is written from user point of view and is able to attract visitors.
  • Putting Best  SEO Cheshire  practices: Don’t do keyword stuffing. Avoid duplicate content. Use fast loading elements on websites. These practices generally have good impact on ranking.
  • Leveraging Social Media: Social Media is one of the growing channels that have indirect affect on ranking. It could be used to encourage users to start on interactions and bring leads.

Social media the most effective channel for B2B, 79% of marketers believe



Marketing is one of the important wings that contribute to take the business to a new height. It helps spread the message go viral among the audience such that they could be made aware of the related products or services. At the same time, online marketing has furthermore powered up the area, giving new opportunities for the growth. Among these means, one of the most effective and powerful one is social media. 79% of the marketers believe it to be the best channel for advertising.
Many marketers believe that Social media is the most effective channel for B2B
There are numerous of benefits that this means has blessed marketers with. Firstly, it costs less to reach large number of audience. Secondly, it has remarkable feature of easy sharing of content. Thirdly, it encourages real-time interaction. Fourthly, this channel has made it easy for people to share their reviews. Likewise, there is a long list of benefits offered by it both to customers and marketers and obviously to the business. The campaigns on social media sites are initiated with the belief to enable users to be the part of community.


It not only spreads awareness and encourages users to play an active role, but also improves upon the conversions. Hence, B2B marketers have embraced what used to be seen as consumer medium for full. Furthermore, the research in the area has brought to light that B2B top priority is though leadership followed by customer relationships. At the same time, the mobile spends have also increased to take advantage of mobile channels. Hence, social media together with mobile channels have given marketing a new ground to grow and rise. Looking into the number of advantages offered by social media, marketers are highly busy in capturing the hidden potential to improve upon the returns of their investments.

If you want your business to attract prospects and add them to your customers’ list, look for a reputed Social Media Marketing Manchester company, wherein experts could make use of advanced technologies and processes to help you enjoy the related benefits. Social media has turned out to be an important channel among the available marketing channels. So, let your audience use this means to spread the work and help your message go viral.