Customer Testimonials Are A Good Way To Create A Good Feeling On Customers

There is one online marketing tool that is quite underused today, and that is the video testimonial.  Presenting your service or product to customers in a video format has been shown to significantly increase the chances of you getting the order. Video testimonials are seen to be worth more than written product information, as they show an actual real life person talking about your company and, therefore, inspires confidence about your business in the person watching it.

If you really want to showcase genuine feedback of your company and the quality of the service or product you can provide to customers, then a customer testimonial video is the way to do this. It is a unique way of marketing as customers can actually see your product, and get direct feedback from other customers who have already used your product. Most websites have text, images and occasionally product clips on them, but if you add video testimonials too then people visiting your website will see exactly what products you are offering, and the quality of them as well. 

 One important thing to remember though is that the customer testimonials must be shot in a professional way for your company to be represented properly. A digital marketing agency, such as Zool, has the knowledge and experience to shoot your video in HD, and can talk to you about using it in different campaigns on YouTube and Vimeo for example. Your completed video testimonial can also be used in other places to attract customers, such as during a corporate presentation or email campaign.  If you did an email campaign containing a customer testimonial video, for example, then this may prove to be a great hit amongst your customers because they can it at their leisure, giving them more time to decide to purchase your product.

A video testimonial can also offer an edge when it comes to competition as many websites are a bit vague about their products, and haven't thought to harness the power of a customer testimonial video.  Videos are rising in popularity these days as they save a lot of time for customers - instead of having to wade through a great volume of text, they can get the salient facts presented to them in a watchable format. People today spend a lot of time looking at touch screens and communicating with their fingers, so expecting them to sit and read a whole page of text is foolhardy. Presenting them with the information in a simplified format that they can watch on the train is a much better way to get what you want across. 

 If you want your company to have a great customer testimonial video, then you need to employ the services of Zool Digital.

Great Web Design Can Really Assist Your Website Ranking

When it comes to getting your website in front of as many customers as possible, then the search engines rule the roost. One of the main ways that business websites can achieve a good ranking and, therefore, more visibility is to spend time and money on maximizing their search engine optimization.  If a website wishes to attract new customers, then they need some good optimisation on order to propel them towards the top of the search engine rankings. With so many websites out there, all vying for a prominent ranking, the search engines have devised a set of complex algorithms to help them to see which websites should rank the highest.

Zool Digital offer SEO services in Cheshire, amongst their many digital marketing services. They have mastered the art of helping their clients to climb the search rankings by using a mixture of web design, SEO, SMM and PPC.  It is important to know how search engines rank websites to be able to make changes to your site to help them to rank better, and Zool Digital Web Design Hazel Grove can help with this. It will take some hard work and a little bit of time, so why not let your SEO Company handle it for you? SEO is not just about planting some keywords on your site for the search engines to crawl, but a complete overhaul of your website to focus on content and web design.

For your website to increase its ranking results it needs to feature relevant and interesting content for the user, as well as looking great and catching their eye. Companies that offer Web Design in Manchester will take time to improve the way you website looks, its structure and content to entice new clients to purchase your products or services. They will ensure that your website is responsive and quick to load, as slow sites can be frustrating for customers and they will exit your site quickly if they have to wait for a page to load. The same goes for the content on the website, it should be interesting and have a good mix of images and videos to keep visitors involved and coming back to read more.

With so many business out there offering the same or similar products and services to you, the customer is spoilt for choice and so will quickly head somewhere else if your website is complicated to use, or slow. This is why getting help from a good web design company in Hazel Grove like Zool Digital is so beneficial.

Excellent Web Design Can Help You to Attract Customers

When you are looking at products - be they homeware, fashion or technological items - the first thing you look at are their overall good looks and how that appeals to you. Your first look at an object of desire is always the best, because it is the thing that influences you to make a decision as to whether you will look at it in more detail and possibly enter into a transaction to claim it as your own. This same process can be applied to any website that conducts online business too.

A website must be eye-catching and good to look at so that it grabs the customer’s attention the moment they see it. Many online businesses have fallen by the wayside as their websites have failed to grab their intended customer’s attention. Beautiful web design goes a long way towards helping a website be successful, so you should hire a great website design company to help structure your website if you want to succeed.  If you don't invest in good web design then any money you put into SEO or PPC will be a waste, as the customers who will be directed to your site won't want to stay and look around. Zool Digital Website Design Stockport have many years’ experience of designing colourful websites containing user-friendly web pages that entice people to browse, so getting their help for your website would be a wise thing to do.

Some of the reasons that websites fail are: their pages do not load as quickly as the customer would like, or the text and the graphics aren't placed harmoniously on the page.  A website should be responsive to the customer and load quickly as if it takes time to load, the customer will likely lose patience and search for another website that is quicker. Similarly, website that contain a large amount of text on their landing page will potentially turn customers off, as they won't know where to start reading. Confusing menu names are another no-no as they will make customer lose interest quickly if they can't easily identify where to find what they are looking for. Lastly, the content that is placed on the website has to be fresh, informative, to-the-point and non-repetitive so the customer can see something new each time they visit the site.

Zool Digital Web Design Stockport know that giving the customer the product knowledge they need will help them to understand it better and, therefore, make a more informed decision about purchasing it. Zool Digital have a vast experience of producing extraordinary websites that attract customers attention, and you will not find a better option than them when it comes to web design in Stockport.

Buy SEO Services to Improve Your Website and Achieve Success

Business that operates in the online world cannot rely on hoardings and print advertisements for success, but instead rely on customer traffic that is generated from search engine results. So, for your business to survive and be successful, you need to attract more traffic to it. If you have a site already and it is not attracting enough customers, then you need to buy SEO services from an experienced company such as Zool Digital.

If the level of traffic to your site has declined recently, then it is high time you overhauled your website to attract more traffic by using search engine optimisation. SEO is quite a complex subject that shouldn't be undertaken by inexperienced staff but requires the knowledge and experience of a Digital Marketing Agency whose aim is to help ailing online businesses using SEO and PPC.  Zool Digital, Digital  Marketing Agency Manchester has many years’ experience in promoting websites using online marketing and deploys many different search engine optimisation tactics to help bring struggling websites back to life.

The fight for online traffic share is an ongoing problem, and so you should be aware that you cannot rely on your initial success and then rest on your laurels - as another company that is backed by great ongoing SEO work will then steal your market share. The online world is a tough place competition wise, and hundreds of businesses are out there selling the same product or service, and they are all vying for the limelight. Many of them have taken on SEO services UK to help them refresh their sites in order to gain more traffic share too. This means that your website needs to appear in the first ten entries of the front results page of a search engine in order to be noticed. One you appear on page 2 or beyond the likelihood of you being seen is next to nothing.

In order to get your website onto the first page of the search engine results, you need to undertake a lot of research in order to produce effective SEO work. Even if you are successful enough to reach the front page quickly, you can't then think your work is done as the Search Engine's change their algorithms constantly, and so you need to keep on top of what they are looking for or your position could drop overnight.  If you buy SEO Services from Zool Digital, they are more than capable of staying on of this and presenting you with the best SEO services you have ever experienced.

Firstly, they will undertake a survey of your existing website to identify the things that are preventing the site from achieving a good ranking, such as stale content, images and videos. Then they will suggest what changes should be made to your site in order to make it more attractive to the search engines. Don’t forget thought that a website's success depends entirely on the amount of customer traffic, and effective SEO services are the only way to help you achieve that. So, call on the help of Zool Digital SEO Services UK today, and start to see the changes in the fortune of your website shortly.

Social Media Marketing Has The Capability To Make Your Products Go Viral

Online business has a huge potential marketing resource in social media. Social Media has the power to spread your message far and wide all on one platform. The popularity of social media networks such as Facebook and Twitter is uncontestable, as an online entrepreneur you can be sure that advertising your products across social media is a sure fire way of spreading your message.

Zool Digital offer Social media marketing Manchester and have helped many brands and businesses to achieve social media success. Social media sites are abuzz with status updates, links to websites, beautiful images, videos and gifs, and at any given time there are millions of site members interacting with each other. Social media is the ideal tool for launching your services or products, as in the right hands your business can gain the attention it deserves. Sharing your news, products, content and images across social media is a great way to bring your products and services to the attention of new clients and customers. Using Twitter, Facebook, and LinkedIn to name just three can broaden your network of clients and spread the word about your business.

But what your business puts on its social media sites is important; it is the accessible and public face or your business. Having a proper social media strategy in place is only the start, working with Zool Digital who has considerable digital marketing expertise, especially in terms of offering Social media marketing in Manchester. Your social media marketing content must be brief, eye catching and interesting to make people notice it and importantly, share it. Understanding just what your followers and friends on social media sites are interested in is a step towards getting your message out there. Thorough market research, bags of experience and a sound knowledge of how social media works means that the staff at Zool Digital can manage your campaign effectively!

Comprehensive Social media marketing in Manchester with best SMO Packages is offered by Zool Digital, an online and digital marketing company. Zool Digital offer a broad range of digital marketing services, allowing you to pick and choose the services your business needs to succeed. From SEO, web design, Social media and video testimonials, they have the tools to help your business succeed.