We are bombarded with advertisements every
day of our lives these days, as most companies want to prove that their
products or services are better than the next persons. Many people rely on
digital marketing agencies to help them to advertise themselves and gain
visitors to their websites, but how do you know which digital marketing agency Manchester
to choose to help you? Well, one way to see how well they can do their job is
to check out the customer testimonials. Customer Testimonials are a form of
word-of-mouth marketing where a customer gives feedback about their particular
experience of a company’s products or services - good or bad. Many companies
these days are choosing to use video testimonials as sources have shown that
website visitors who view a video are likely to stay on a site two minutes
longer than those who don't view a video.
In a video testimonial, potential
customers get access to true life feedback of the products or services rendered
by your company. You can obviously use
written testimonials, but using a Video Testimonial is a different approach
that more people tend to trust these days.
You can use video
testimonials to expand on the working quality of your company and send
this message to various users through the medium of social media.
Video testimonials can be produced in two
ways according to budget and technical availability:
HD Video Testimonials: These Video
Testimonials are recorded in high resolution and so that every aspect is
displayed in a defined manner. The
quality of the contents of these testimonials is very high and is also
compatible with most operating systems.
These testimonials are also downloadable in every format.
SD
Video Testimonials: These are normal
video testimonials produced using simple resolutions. The presentation format
of these video testimonials then tends to be of an older style. The content,
video quality and resolution are normally very simple in these types of videos,
but it doesn’t mean that they are not an effective way of advertising.
A customer
testimonial video is a really useful tool to have in your advertising
arsenal as they help to build trust; they aren't 'salesy', and they can help to
overcome scepticism in potential customers.
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