Customer Testimonials Are A Good Way To Create A Good Feeling On Customers

There is one online marketing tool that is quite underused today, and that is the video testimonial.  Presenting your service or product to customers in a video format has been shown to significantly increase the chances of you getting the order. Video testimonials are seen to be worth more than written product information, as they show an actual real life person talking about your company and, therefore, inspires confidence about your business in the person watching it.

If you really want to showcase genuine feedback of your company and the quality of the service or product you can provide to customers, then a customer testimonial video is the way to do this. It is a unique way of marketing as customers can actually see your product, and get direct feedback from other customers who have already used your product. Most websites have text, images and occasionally product clips on them, but if you add video testimonials too then people visiting your website will see exactly what products you are offering, and the quality of them as well. 

 One important thing to remember though is that the customer testimonials must be shot in a professional way for your company to be represented properly. A digital marketing agency, such as Zool, has the knowledge and experience to shoot your video in HD, and can talk to you about using it in different campaigns on YouTube and Vimeo for example. Your completed video testimonial can also be used in other places to attract customers, such as during a corporate presentation or email campaign.  If you did an email campaign containing a customer testimonial video, for example, then this may prove to be a great hit amongst your customers because they can it at their leisure, giving them more time to decide to purchase your product.

A video testimonial can also offer an edge when it comes to competition as many websites are a bit vague about their products, and haven't thought to harness the power of a customer testimonial video.  Videos are rising in popularity these days as they save a lot of time for customers - instead of having to wade through a great volume of text, they can get the salient facts presented to them in a watchable format. People today spend a lot of time looking at touch screens and communicating with their fingers, so expecting them to sit and read a whole page of text is foolhardy. Presenting them with the information in a simplified format that they can watch on the train is a much better way to get what you want across. 

 If you want your company to have a great customer testimonial video, then you need to employ the services of Zool Digital.