Everyone agrees that a
powerful testimonial from customers can be an excellent marketing tool for a
business. These customer testimonials can be used in a variety of ways, for
example, featuring on your websites, social media channels and in leaflets and brochures.
Many businesses and their websites do not utilise customer testimonials, which
means they’re missing a marketing trick. Customer testimonials in writer or
verbal form are a great way for your existing customers to tell your future
customers how great you are.
A Powerful,
Authentic Voice:
There are many businesses
and professionals who have already started using testimonials on their
websites. Asking satisfied customers to write a testimonial, or speak on camera
for a video testimonial, is an effective and powerful way of lending an
authentic voice of satisfaction with your products and services to your website
or other promotional material. How often do you read testimonials or reviews
before purchasing a product or service?
Visualising
Success with Video Testimonials:
If you’d like to create a video featuring Customer
Testimonials you need to ensure that it
is professionally filmed and edited so that it creates the right impression. A
customer testimonial video can be used in a variety of ways, not just on your
website and across your social media channels. You can use the completed video
in presentations or proposals, as part of an email campaign or they can form
part of a corporate video presentation. Creating video is a great way to speak
directly to your customer, allowing them to quickly and easily take in
information about you, your products and services.
Professional Production:
Creating your own video Customer Testimonials is not an easy task, requiring scripting, filming, editing and
post production. Using an experienced to create, edit and embed the video for
you will save you time and effort as well as creating the very best video
testimonial you could hope for. Hosting video customer testimonials on your
website and promoting them across your social media and digital marketing
channels can positively promote your business in a stylish and effective way.
Customer Testimonials are an
excellent way of communicating to your customers what their experience with
your business is likely to be. Using the authentic voice of existing and
previous customers will lend authenticity to your website.
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