Whenever
a site is created, detailed attention is given to the testimonial page as it
consists of lots of feedback, both good and bad. The testimonial page decides
how the website will prosper in the market alongside several other websites. In
this competitive world, businesses need to go beyond their limitations in order
to be at the topmost level. Testimonials can be acquired in the form of written
comments or videos. But obviously the credibility of the video testimonials tends
to be much more than the written ones. The genuineness of the feedback can be
very well understood when people themselves talk about their review.
Beseeching the proper
way
When
it comes to asking for testimonials, the situation tends to be considered
delicate. Asking for reviews too soon can make the website owner look
overzealous and fanatical. After a potential client buys a product, they have
to be given some time so that they can appreciate the product and then provide
the feedback. Of course, it all depends on the product purchased by the
customer. However, before shooting the video, permission should be granted by
the client.
Few relevant rules
Firstly
when it comes to Customer
Testimonial Video, in has to be explained to the client that it is just a
casual, interactive session otherwise they might get a little frightened. The
email has to be addressed to the customer asking them to be prepared for a
recording meeting after acquiring their permission. A list of questions to be
asked should be presented to them beforehand so that they can prepare
themselves accordingly. The customers should be advised that they should wear
solid or neutral colours. However, the conversation should never be scripted as
if this happens clients may get the wrong impression of the website and assume
it is a bogus one.
The strategies for
marketing
Customer testimonial videos should incorporate
high definition quality film and should be shot with the latest technology so
that it impresses the customer as soon as they view it. If the Customer Testimonial Video gives a
good impression then, it will also, hopefully, be then shared by the client
with his contacts through email or online. Every video should also be shared by
the marketing teams.
No comments:
Post a Comment