Do you
want to get online customers? Do you want to establish yourself as brand
identity in the online world? The best technique that is believed to be helpful
in enhancing your website visibility as well as ranking on search engine result
pages is SEO, Search Engine Optimisation. There are two different parts of SEO,
on-page SEO and off-page SEO that further includes different analysis and
techniques, such as social media optimisation, keyword analysis, directory
submission, etc.
1. Keyword
Research: It is an important SEO activity that optimises search engine with
respect to certain keywords. These words are used by users to find a relevant
website. Professionals could use different tools and software to find relevant
keywords for a certain website.
2. Keyword
Density: The keyword density should
be somewhere around 2-4%, and the keywords should appear within the text in a
meaningful way. Overstuffing of keywords might be related to spamming. Hence,
the content should be written carefully with keywords at right places, else you
might not get the desirable results.
3. Optimise
Page Titles & Meta Description: The pages on the website should have
a unique title tag and Meta description. Search engines such as Google, Yahoo
and Bing read this information to understand the content.
4. Say
No To Duplicate Content: The recent Google updates have directly manifested
the important of quality and informative content in ranking of a website. The
duplicate content should not be used to avoid the trap. The use of such content
violates the search engine guidelines and hence, has negative user experience.
5. Create
an XML Sitemap: Sitemap helps search engine spider to crawl through
different pages of the website easily. Hence, it is important to create an XML sitemap for better indexing and in
turn, the visibility.
6. Do
Not Use Broken Links: the broken links are believed to have bad effect on
search engine as well as the user experience; hence it is not considered good
for marketing purpose. The website should be thoroughly checked for any broken
links.
7. Increase
Back links: Back links offer the needed support to website, thus are
believed to be good for ranking as well as credibility. These links result in
better ranking as well as traffic to the site.
8. Image
Optimisation: The images on a website are visual elements that grab
viewers’ attention immediately. These images should be optimised, using proper
keywords. The appropriate description and caption to the images is very useful.
9. Use
Google Webmaster and Google Analytics: The best way to improve upon the
efforts is to keep an eye over site’s performance. Google Analytics and Google
Webmaster Tools could be helpful in studying the effect of any initiative
taken. Buy SEO Services to digital marketing work &
getting knowledge of whole Search engine
optimization.
10. Create Robots.TXT: Placing robot.txt
file in the root directory of a website helps in its indexing, thus directing
search engine to crawl through it.
So, if you want to offer a robust SEO foundation
to your site? and want to have SEO-friendly site then please follow the above
tips and reap the benefits for you and your company.
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